Writing and editing for the web

We make house calls!

We can bring this course to you and run it for a fixed all-inclusive fee no matter where you are. All you have to do is provide the delegates and the meeting room.

Next scheduled course

We schedule this course based on demand. If you want to attend a public course, click on the button below. Once we get 8 like-minded individuals we'll schedule a course and let you know.

Overview: Writing and editing for the web

Writing for websites is different to writing for print media. You need to understand the web's possibilities and challenges, and how people use the web quite differently from print. This practical course gives non-technical guidance on what text works and what doesn't on the web. Knowledge of HTML is not required for this course.

“Your course has really helped to get the whole team thinking about why a different approach needs to be taken when writing for the web.”
– ARKive manager.

This writing for the web training seminar is aimed at

• Web designers.
• Web content strategists, project managers and website managers.
• Marketing managers.
• Writers and editors of web content.

By attending our training course in writing for the web, you will learn how to

• Write and edit content to engage readers from the first word they read.
• Understand what makes good web text.
• Quickly make changes to your content that will have a big impact on the readability of your text.
• Articulate the business benefits of quality web text.
• Understand the differences between reading text on screens and in print.
• Understand how web text differs from print text.
• Write ‘calls to action’ that encourage readers to click.
• Evaluate your own writing.
• Avoid common web writing pitfalls.
• Develop copy that is search engine optimised.
• Rewrite print text for the web environment.

'Writing and editing for the web' seminar content

The web reading experience

• Differences between the print and web reading experience.
• What writers and editors can learn from eyetracking studies.

'Webifying' your text

• Presenting text for greater scannability and readability.
• Writing concisely.
• Creating clear and simple content.
• Better lists.
• How to write headlines and subheadings that draw in your readers.
• Effective summaries and teasers.
• Clickable links and calls to action.

Engaging your audience

• Creating an authentic writing voice.
• Writing for your target audience.
• Writing techniques to persuade your readers.
• Personalising and humanising your text.

Writing to be found: Search engine optimisation for web writers

• Keyword research for web writers and content producers.
• How and where to use your keywords.

Repurposing print for the web

• Editing content.
• Developing additional content and providing context.
• Common pitfalls.

Keeping standards

• Quality assurance techniques and tips.
• Common grammatical errors that web writers should avoid.
• House style and the web.
• Proofing web text.

What delegates say about our writing for the web training

• “Sue obviously knows her stuff and I thought she delivered it in a really accessible way.” – ARKive delegate.
• “Just thought you'd like to know that, in answer to the feedback question 'What was the most useful session?' that the conference delegates were asked, 'Writing for the web' came out top!” – DFID Staff Conference organiser.

What do I get when I book this course?

• 1 day training course with a web writing expert.
• Practical checklists, worksheets and extensive notes to take home.
• A proper, air-conditioned learning environment.
• CPD-approved course attendance certificate.
• A 2-course lunch and refreshments throughout the day.
• A money-back guarantee.

More details on what you get.

Duration

This course lasts one day.