The Lean UX Starter Kit

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We can bring this course to you and run it for a fixed all-inclusive fee no matter where you are. All you have to do is provide the delegates and the meeting room.

Course Schedule

There are no scheduled dates for this course. If you want us to run this seminar as a public course, click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.

Overview: The Lean UX Starter Kit

Delivering a great user experience (UX) is now considered a critical factor in designing innovative products and services. But a great user experience requires the design team to take part in an ongoing dialog with customers and this poses problems for traditional, waterfall development methodologies. These methodologies often need user requirements signed off early in development and frequently demand extensive documentation, which makes design cumbersome and inefficient. Furthermore, there is no on-going dialogue with customers while the product is being developed.

Agile methods have gone a long way to improving this state of affairs. However, many design teams are struggling to incorporate UX within Agile development. Time-honoured UX deliverables like wireframes and written reports take too long to create in an Agile environment, and risk being quickly out of date as the project moves on.

Lean UX provides a solution to this conundrum. By treating each design iteration as a hypothesis to be tested with customers, Lean UX techniques create enormous value in a short amount of time. This provides a practical and actionable way to incorporate customer feedback into the design process on an on-going basis.

Printable pdf course description for this seminar

Suggested business case to convince your boss (MS Word format).

This seminar is aimed at

This hands-on course is for you if you work in any kind of fast-paced, innovative environment. It will be particularly useful for developers, designers, product managers, and researchers who want to learn quick methods of getting early feedback from customers on a new product idea, and how to use this feedback in decision-making.

You will learn how to

• Generate testable hypotheses from user interviews.
• Interview customers to discover their needs and test you problem hypothesis.
• Create a measurable UX value proposition.
• Discover from customers whether your hypothesised solution meets their expectations.
• Design and test an MVP (minimum viable product) with customers.
• Use customer feedback to iterate on design and user-experience.
• Apply the critical Lean UX activities you should be carrying out on every project, such as interviewing, personas, red routes, paper prototyping and online usability testing.

Seminar content

This workshop takes a hands-on approach. You will learn the key principles of Lean UX. However, the majority of the time will be spent on fun and engaging activities that will allow you to put these key principles into practice.

An Introduction to Lean Startup Principles

• Making sure you are building the right product – How to make stuff customers want.

Testing the Problem Hypothesis

• Getting beyond demographics: How to interview users to uncover goals and motivations.
• How to generate testable hypotheses from customer interviews.
• How to create a measurable UX value proposition based on your key business objectives.
• Syndicate activity: A design challenge.

Testing the Solution Hypothesis

• How to design an MVP (minimum viable product).
• How to develop ideas for your user interface.
• Syndicate activity: Developing an MVP

Making It Right: An Introduction to Lean UX Principles

• The various methods that can be used to fix UX problems cheaply and quickly.

Testing the First Version of the Product

• How to test your MVP with end users.
• How to create actionable metrics and how to identify vanity metrics.
• How to iterate on the basis of customer feedback.

Testing the Iterated Versions of the Product

• The landscape of online testing tools.
• Remote Usability Testing

Summary and Wrap-Up

• Brief review of the key topics.
• Final opportunity for questions.

What do I get when I book this course?

• 1 day training course with usability and Lean experts.
• Practical checklists, worksheets and extensive notes to take home.
• A proper, air-conditioned learning environment.
• CPD-approved course attendance certificate.
• A 2-course lunch and refreshments throughout the day.
• A money-back guarantee.

More details on what you get.

Duration

This course lasts one day.