Shopping basket usability: Nine tests for a usable checkout
With consumer budgets tightening, retailers need to fix every potential leak in their e-commerce site. Many sites lose customers during the series of screens that appear after the customer clicks the checkout button. We've observed hundreds of e-commerce sessions in our usability labs and the best performing sites demonstrate these 9 features.
E-Commerce Usability: Tools and Techniques to Perfect the Online Experience
This book is for people who want to improve the usability of their e-commerce site. The premise is a simple one: usability needs to be a "built in" process, not a "bolt-on" activity. The book describes an end-to-end user-centred design process, based on ISO 13407, and shows how it can be applied to e-commerce development. This book introduced the notion of "customer centred design".
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- Dec 2: Usability task scenarios: The beating heart of a usability test
- Nov 4: Common traps in user needs research and how to avoid them
- Oct 7: Transitioning from academic research to UX research
- Sep 2: The minimalist field researcher: What's in my bag?
- Aug 5: The future of UX research is automated, and that's a problem